Do you remember the Apple iPod Ad Campaign? Graphic silhouettes of people dancing holding a popping white iPod wearing earbuds. Truly iconic, as the iPod itself – a masterpiece in design of consumer gadgets. Its novel white appearance made it an item to lust after.
Fast forward 19 years and white is still the sole color for EarPods and AirPods. To me this is baffling. It clearly made sense to keep the iconic white with the addition of color ever since the iPod mini, it makes no sense to not offer anything but white today. We’ve got beautiful colors in iPhones and great variety in Apple Watch band designs.
AirPods — I cannot put my finger on it — genuinely look odd. [1] A little less so with the AirPods Pro, still, the white makes them stand out too much. They unnaturally grab our visual attention. Look at this Interview and tell me your eyes can escape the focus of the bright popping AirPods Pros. [2]
Why not pour some color and taste into AirPods? White as the only color option is clearly out of fashion. Looking at the competition, I dig the accent colors Google is doing. [3]
I’d love for Apple to offer color options for AirPods, as they do with their iPhones and Watch bands. AirPods are wearables, like Apple Watch, they deserve fashionable colors. I don’t get why they seemingly hold on to the iPod white for branding.